Glossary

A B C G H I M O R T V W

Galileo

This satellite positioning system is meant to provide an independent positioning system upon which European nations can rely.

This independence is important: the US GPS suffers from many restrictions to its positioning accuracy (about 20 meters for the free signal) and to its reliability (selective availability may be enabled in particular areas of coverage for technical and/or political reasons).

Geocoding and geocoder

Geocoding is the process of assigning geographic identifiers (coordinates) to street addresses.

Addresses are confronted with a cartographic database containing a street directory for each town, as well as their geometry. Geocoding takes an address, correct its spelling if needed, and matches it to a street specific segment, taking into account the side of the street.

Geolocation

Geolocation is the process of obtaining and possibly transmitting the geographic position of a person or a resource.

Geomarketing
Geomarketing is using geographical intelligence to optimize decision-making processes as regards sales and marketing.
 
Geomarketing fits into a wider dynamic : customer conquest and CRM. Geomarketing brings you tools to enhance your knowledge of your customers’ profile, to discover new income pools and improve the efficiency and cost-effectiveness of your marketing actions.

Geomatics

Geomatics is the displine of gathering, storing, processing, and delivering geographic information, or spatially referenced information.
 
The privileged tool of this discipline is the Geographic Information System, or GIS, a system for capturing, displaying and analyzing geographical data.

Geomerchandising
Geomarketing technique meant to adapt the product range to the customers of a sales outlet and to its catchment area.
 
Geomerchandising needs a very well known of the population reached by the outlet and of the competition to define the best and the most efficient offer.

Geoptimization

Geoptimization is the combined use of geographic information and optimization algorithms to enhance organization’s and companies’ efficiency.

GeoScheduling

GeoScheduling is the process of optimizing mobile workers’ or resources’ schedules, thanks to geography.

GeoScheduling is about reducing the time your mobile workers waste when they are unnecessarily travelling from an appointment to another. Thanks to geomarketing, you increase the number of calls they can make per day, you make them more reliable, and you monitor operation times, without increasing working hours.

GIS - Geographic Information Systems

A GIS (Geographic Information System) is a computer system for gathering, organizing, managing, analyzing and combining, working out and displaying geographically-referenced information, from various sources, thus notably contributing to space management.

GPS

The GPS (Global Positioning System) is an American system of satellites and receptors enabling users to know their exact location anytime and almost anywhere on Earth.

Gravity model

In this kind of model, we suppose that the tendency of a customer to go to a store will be proportional to its attractiveness, and inversely proportional to the square of the distance he’ll have to travel to get there.