Geomarketing, the accelerator of sales and marketing performance

At the time geolocation invades our lives, corporate databases have an abundance of geographic information (customers, prospects, competitors, networks…).

Having the best geomarketing tools to analyse this data and developing efficient sales and marketing strategies is a must today!

Solution de géomarketing

Optimised distribution networks

New site, geo-merchandising,
optimal coverage

An excellent customer relationship

Targeted communication, relevant and profitable marketing actions

Balanced sales territories

Effective organisation, team responsiveness, cost optimisation

An efficient and profitable strategy

Management, geographical dashboards,  ongoing and controlled dissemination

Geomarketing solutions to optimise the market coverage of companies

Desktop solution

  • an all-in-one geomarketing solution
  • 2D, 3D and 4D geographical analyses
  • Creation of catchment areas
  • Optimisation of marketing targeting
  • Exploitation of sales potential

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Additional modules: 
Districting: Territory Manager for Geoconcept 
Modelling: Modeler for Geoconcept 
Reports: Reports for Geoconcept 
Web publishing of studies: Geoconcept Web 

Web solution

  • Collaborative  web solution
  • Creation of geomarketing analyses online
  • Dissemination of geographical knowledge
  • Automatic generation of geomarketing reports
  • Modular solution: location, targeting, districting
  • Secured private cloud
  • Quick start
  • Unprecedented display and calculation performance

Learn more about Sales & Marketing Portal 

The advantages of the Sales & Marketing range:


Powerful tools for analysis and dissemination, Big Data management, predictive analyses


Additional solutions for movement optimisation

Worldwide coverage

Accurate cartographic data, development of international strategies

Lafarge Bétons

Lafarge Bétons 

Lafarge Béton uses GEOCONCEPT solutions to improve business performance.
Since it first entered use, the product has aimed to increase network performance : delivery destination, market shares, siting of central distribution centers and cost optimization.

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Hörmann Beijing Trading Co. Ltd (China)

Hörman Beijing is a manufacturer of doors for housing and industry operating in the European, North American and Asian markets. Hörman Beijing conducts thematic analyses using our Sales & Marketing Portal Geomarketing solution to display their coverage in China (40 retail outlets), conduct location studies, generate reports.

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For more than 10 years, JCDecaux has placed its trust in GEOCONCEPT. The French leader in street marketing has a dual goal - to optimise management of their outdoor billboards – more than 120,000 in France – and inject dynamism into the media campaigns drawn up for their advertiser clients.

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See all our customer references