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Geomarketing, the accelerator of sales and marketing performance
At the time geolocation invades our lives, corporate databases have an abundance of geographic information (customers, prospects, competitors, networks…).
Having the best geomarketing tools to analyse this data and developing efficient sales and marketing strategies is a must today!
Optimised distribution networks
New site, geo-merchandising,
optimal coverage
An excellent customer relationship
Targeted communication, relevant and profitable marketing actions
Balanced sales territories
Effective organisation, team responsiveness, cost optimisation
An efficient and profitable strategy
Management, geographical dashboards, ongoing and controlled dissemination
Geomarketing solutions to optimise the market coverage of companies
Desktop solution
- an all-in-one geomarketing solution
- 2D, 3D and 4D geographical analyses
- Creation of catchment areas
- Optimisation of marketing targeting
- Exploitation of sales potential
Learn more about Sales & Marketing
Additional modules:
Districting: Territory Manager for Geoconcept
Modelling: Modeler for Geoconcept
Reports: Reports for Geoconcept
Web publishing of studies: Geoconcept Web
Web solution
- Collaborative web solution
- Creation of geomarketing analyses online
- Dissemination of geographical knowledge
- Automatic generation of geomarketing reports
- Modular solution: location, targeting, districting
- Secured private cloud
- Quick start
- Unprecedented display and calculation performance
The advantages of the Sales & Marketing range:
Decision-support
Powerful tools for analysis and dissemination, Big Data management, predictive analyses
Optimisation
Additional solutions for movement optimisation
Worldwide coverage
Accurate cartographic data, development of international strategies
Lafarge Bétons
Lafarge Béton uses GEOCONCEPT solutions to improve business performance.
Since it first entered use, the product has aimed to increase network performance : delivery destination, market shares, siting of central distribution centers and cost optimization.
Hörmann Beijing Trading Co. Ltd (China)
Hörman Beijing is a manufacturer of doors for housing and industry operating in the European, North American and Asian markets. Hörman Beijing conducts thematic analyses using our Sales & Marketing Portal Geomarketing solution to display their coverage in China (40 retail outlets), conduct location studies, generate reports.
JCDecaux
For more than 10 years, JCDecaux has placed its trust in GEOCONCEPT. The French leader in street marketing has a dual goal - to optimise management of their outdoor billboards – more than 120,000 in France – and inject dynamism into the media campaigns drawn up for their advertiser clients.