Why calculate the catchment area of one’s stores?
The catchment area is a sales outlet’s area of influence. It enables analysis of where a store’s or agency’s actual and potential customers come from, by taking account of access time and distance, attractiveness and competitive criteria. Identifying the customer base located 5, 10 or 15 minutes from the sales outlet enables you to get to know your customers better and adapt your positioning accordingly. Studying the catchment areas of your entire network helps you to exploit market potential to its utmost, reduce cannibalization between sales outlets and run the necessary simulations for selecting the best site locations.
Know more about catchment areas
Evaluating sales potential
Displaying turnover by area
Efficiently developing the network
Measuring accessibility and attractiveness
Optimizing market coverage
Simulating new site openings