Geomarketing technique meant to adapt the product range to the customers of a sales outlet and to its catchment area. Geomerchandising needs a very well known of the population reached by the outlet and of the competition to define the best and the most efficient offer.

Geomerchandising : local adaptation of marketing orientations

The geomerchandising is frequently associated to the implementation of point of sales and point of services, as well as to the organization of distribution networks. Beyond this strategic dimension, the geomarketing is also involved in operational practices such as targeting of communication campaign or together with the geomerchandising in the local adaptation of the marketing orientations.