Geoptimization is the combined use of geographic information and optimization algorithms to enhance organization’s and companies’ efficiency.

 

Various kinds of activities can take advantage of geoptimization :

 

  • Marketing analyses (geomarketing) : optimize your sales outlet location, your canvassing methods, your direct marketing actions (i.e. sending leaflets without addresses), division into sales sector, ...
     
  • Logistics optimization : rounds, delivery, collection, carriage (materials, parcels), ...
     
  • Sales forces optimization : customer appointments, prospecting rounds, business trips, ...
     
  • Mobile technicians optimization : maintenance rounds, after-sales appointment, installation jobs,...
     
  • Emergency and crisis management : emergency operation preparation and optimization, real-time follow up, ...
     
  • Territory management optimization : network management, land registry, school buses, ...