Geo-marketing and catchment area
Geoconcept Sales & Marketing helps companies study, understand and exploit their sales potential to the full. Developed for network development, sales, marketing and communication professionals, this go-to geo-marketing software combines all the necessary features for the spatial and statistical analysis of geographical, sales and marketing data.
If you want to calculate a catchment area, find the best sites for your stores, carry out a market study, identify your priority prospecting areas, estimate the potential turnover of a future sales outlet, or test a new sales strategy, Geoconcept Sales & Marketing is for you!
Geoconcept Sales & Marketing helps you to make the right decisions: accurately siting your company’s distribution network, analyzing sales performance, improving product penetration rate, calculating your stores’ catchment areas, identifying as yet uncovered high potential areas, analyzing the distribution of workloads between field teams, publishing analytical reports…
Request a free demo
Customer retention files, socio-demographic data, consumer statistics, behavioural databases… Geoconcept Sales & Marketing manages all your sales and marketing data. Update information smoothly and quickly even with important data volumes by dragging and dropping files or linking directly to a database.
Accurately pinpointing an address on a map is a fundamental prerequisite for ensuring the quality and relevance of a geo-marketing study. Be it customers, prospects, stores, agencies, sites or competitors, Geoconcept Sales & Marketing enables you to geocode more than 8 million addresses within 1 hour.
The cartographic display of business data enables you to identify development potential at a glance and to interpret and optimise possible organisational failings. Geoconcept Sales & Marketing’s many display modes enable the user accurately to evaluate his network’s strengths and weaknesses and to make the best decisions.
Analysing one’s customer base, evaluating one’s market coverage or identifying sales outlets that are cannibalising or competing with one another are essential to improve your activities’ performance. Geoconcept Sales & Marketing’s powerful analytical tools help to diagnose one’s sale territory, and to develop and control the implementation of new sales and marketing strategies.
Geography considerably enhances customer knowledge. Geoconcept Sales & Marketing identifies the priority prospecting areas and enables the development of profitable targeting strategies tailored to each customer profile. Knowing one’s customers better also enables you to efficiently tailor the product and servicing offering in the store and in the agency, and increase sales performance.
When siting a new sales outlet, you need to analyse customer behaviour, measure competitor influence and estimate sales potential. Geoconcept Sales & Marketing models the activity and the environment, quickly identifies the ideal development areas, measures the potential of a new site location and accurately evaluates the impact of the opening (or the closure) of a store on sites within the existing network.
Market coverage is only optimal if the sale sectors are balanced and field employee movements (salespeople, merchandisers, auditors…) are optimised. Fairly distributing the sales portfolio, defining realistic sales targets, optimising visit routes… : Geoconcept Sales & Marketing helps improve field team productivity.
Geoconcept Sales & Marketing Provides centralised data management to enable teamwork. Access to data and studies is secured by sophisticated user rights management. Sharing the same workspace with several co-workers, while maintaining each of their studies increases relevance and efficiency.
Geo-marketing studies enable you to monitor the main KPIs helping you manage activity. It is easy to share the studies by creating personalised and automated reports. New opening projects, activity in summary reports, sales reporting... Geoconcept Sales & Marketing enables you to send your studies to your managers, your team, to a customer with just one click of the mouse.
Click on the thumbnails below to find out more about each type of area
Benefits and implementation of geography within business intelligence
Business Intelligence, as the name suggests is a practice to understand the right business drivers and factors to boost business & hence revenue. The practice of BI is now decades old and it has evolved and adapted to the global business scenario…
Context, how geography helps Business, definition and benefits of Geo-BI, how to implement Geo-BI.
The outcome far exceeds our expectations. The GEOCONCEPT solution enabled us to considerably simplify our network's geo-marketing data by making them ultra clear and relevant for local decision-makers.
Read more
The solution enables you to send a monthly summary overview of all the relevant decision-making data to your store managers. Since its deployment, we have been opening an average of 28 new stores a year and we have put in place strategic expansion plans for the group’s 3 brands.
We provide the FDJ agencies with an à la carte portfolio optimization service. The Regional Directorates escalate the requirements so that we can plan the responses. We can then run as many simulations as necessary at the agency managers’ request.
Read more
Johnson & Johnson, the world’s largest healthcare company, uses high-quality data, strategic teams and sales forces are now more independent and agile thanks to Geoconcept Sales & Marketing.
Watch the video
In a sector as competitive as ours, the Sales & Marketing solution rapidly became indispensable in creating an optimized distribution of our restaurant outlets and efficiently evaluating priority development areas.
Read more
We now have a comprehensive solution which will enable us to ramp up geo-marketing. In discovering the tool’s capabilities, the sales assessors will want to integrate the geographical and cartographic dimension into their analyses.
Read more
Over the years, GEOCONCEPT has helped us perfect our geo-marketing strategy. The studies we undertake nowadays are without doubt valuable decision-making tools for our future sites.
Read more
Request a free demonstration of Geoconcept Sales & Marketing to give you an all-encompassing impression of the product.
Request a free demo
Geo-marketing is a discipline that aims to optimize marketing and sales strategy performance using geographical analysis. More specifically, it involves depicting on a map all the data relating to a company, its actual or potential customers, and its competitors, and analyzing this data in order to make the best possible decisions in terms of sales outlet location, network development and communication activities.
Français
English
Español
Italiano
Português
India (EN)
