Pernod Ricard expands its geomarketing strategy in China


Pernod Ricard expands its geomarketing strategy in China

2013-06-13

GEOCONCEPT today announced that Pernod Ricard, one of the two world leaders in Wines and Spirits, has chosen to deploy its Geoconcept Sales & Marketing Portal in China. This fully-fledged web portal gives access to Geomarketing tools online, enabling Pernod Ricard China to view and analyze its sales teams’ performance.

Paris, June 13, 2013: GEOCONCEPT, a designer of geographic optimization technologies for businesses, today announced that Pernod Ricard, one of the two world leaders in Wines and Spirits, has chosen to deploy its Geoconcept Sales & Marketing Portal in China. This fully-fledged web portal gives access to Geomarketing tools online, enabling Pernod Ricard China to view and analyze its sales teams’ performance.

Firmly committed to becoming the undisputed leader in its sector, Pernod Ricard is constantly demonstrating its ability to make the most of innovative technology and sustained growth in emerging nations to win market share.
 

Combined with local mapping data and a customized integration service, the Geoconcept Sales & Marketing Portal solution provides Pernod Ricard China with advanced analysis methods that allow the firm to model its data and access various types of simulation. Statistics about the targeted territories are generated automatically, so the company can set up accurate, relevant indicator dashboards to monitor and analyze its business. What is more, the solution has been incorporated into the Oracle Business Intelligence (OBIEE) Dashboard.

“At every stage of the project, GEOCONCEPT’s sales and technical teams have been highly professional and responsive,” said Arnaud Delacour, Business Intelligence Project Manager for Pernod Ricard China.

The new deal offers further proof of GEOCONCEPT’s excellent performance in China, almost a year after announcing expansion of its business in the country, particularly through the signature of strategic partnerships with Chinese mapping players NavInfo and NAV2. These partnerships have enabled complete ranges of geographic solutions to be developed – a major first in this market.

About GEOCONCEPT

The GEOCONCEPT Group is the result of the merger of GEOCONCEPT, Europe’s leading Geographic Information Systems provider, and professional planning software firm Opti-Time, making it one of the world leaders in mapping and optimization applications for businesses.  It has revenues of €12 million.

GEOCONCEPT has been at the forefront of innovation ever since it was first established in 1990, using geographic information and optimization tools to devise geo-optimization: smart integration of geographic information in systems to optimize all kinds of activity. Innovation remains at the heart of the Group’s strategy, with one quarter of expenditure earmarked for R&D.

The benefits of geo-optimization apply in fields ranging from geomarketing to local administration, emergency response, mobile sales force management and more. Whatever their business, clients can integrate geographic optimization solutions and components, either directly or via one of the Group’s partner firms.

In France, the GEOCONCEPT Group has offices in Paris, Grenoble and Caen, as well as subsidiaries in other countries: Chennai, India; Geneva, Switzerland; Madrid, Spain; Shanghai, China; Bogotá, Latin America; and Tokyo, Japan.

The GEOCONCEPT Group’s solutions are available in seven languages. Today, the Group has over 10,000 client references and over 105,000 licences deployed in a total of 35 countries. www.geoconcept.com

Media contact : AxiCom France
Elise Koenig
Tel +33 (0)1 56 02 68 38
elise@axicom-france.com


GEOCONCEPT marketing contact
Christèle Fernandes
christele.fernandes@geoconcept.com