New version: Sales & Marketing Portal 2.1
Geoconcept Sales & Marketing Portal is a web portal providing access to online tools for geomarketing data, studies and reporting.
Geoconcept Sales & Marketing Portal 2.1 includes a new Targeting module allowing users to identify just in few clicks territories which are defined as a priority for prospecting and marketing targeting.
- Targeting zone: the hierarchical pyramid of data allows user to easily choose the targeting territory and the desired scale (commune or district for instance);
- Targeted profile: through a system of filters, the user defines the criteria matching with the targeted profile. For example, the user only wants to target the districts with more than 1 000 inhabitants;
- Scoring: the user then sorts the entities to be targeted according to chosen indicators: for instance, areas with high rates of targeted people (I want to target first the areas with the highest rate of senior executive men). The user can assign a weight per indicator and Geoconcept Sales & Marketing Portal computes the relevant score;
- Target to be achieved: finally, the user defines the target to be achieved, for instance a given number of mailbox to be distributed for a door-drop advertising campaign;
To better analyze its networks and the competitive environment, the user can now refine the selection of points of interest included in a map (store, competition’s point of sales…). Thanks to multiple filters, he can easily display entities based on their number of employees, their number of cash registers… The result of its multiple queries can be exported with a click.