GEOCONCEPT launches Sales & Marketing 5.0

2014-07-21

simplicity and customization are a must for geo-marketing with the widest possible accessibility.

With improved ergonomics and functionality built around customization, the new version of Geoconcept Sales & Marketing makes it even easier to conduct sophisticated geo-marketing analyses tailored to each business area. 
 

Paris, 10 July 2014: GEOCONCEPT, the designer of geographical optimization technologies for professionals, is today announcing the launch of Geoconcept Sales & Marketing 5.0, the new major version of its flagship geo-marketing solution. Version 5.0 of Geoconcept Sales & Marketing encourages universal access to geo-marketing and makes it easy for sales and marketing managers to share their geo-marketing analyses (sales performance, catchment areas, etc.) to optimize decision making within organizations.

Simplicity and customization are a must for geo-marketing with the widest possible accessibility.

With improved ergonomics and functionality built around customization, the new version of Geoconcept Sales & Marketing makes it even easier to conduct sophisticated geo-marketing analyses tailored to each business area. 

GEOCONCEPT, the designer of geographical optimization technologies for professionals, is today announcing the launch of Geoconcept Sales & Marketing 5.0, the new major version of its flagship geo-marketing solution. Version 5.0 of Geoconcept Sales & Marketing encourages universal access to geo-marketing and makes it easy for sales and marketing managers to share their geo-marketing analyses (sales performance, catchment areas, etc.) to optimize decision making within organizations.
 
 

An intuitive and user-friendly interface to democratize geo-marketing analysis

Suitable for users of every level of ability, version 5.0 of Geoconcept Sales & Marketing now offers a standard mode, which makes light work of creating a comprehensive geo-marketing analysis in a minimum number of steps, and an advanced mode aimed at the most knowledgeable users, allowing more sophisticated configuration.
To accompany the user throughout his workflow, Geoconcept Sales & Marketing 5.0 features a new raft of functionality for following the logical sequence of steps when creating a geo-marketing study.
Generating thematic analyses is also simplified by a single wizard capable of accommodating all data display requirements, enabling a thematic analysis to be created and amended in just a few clicks.

A more customizable and accurate tool

 

To improve solution performance and tailor the analysis to the needs of sales and marketing managers, this new version makes it possible to modulate and refine the representation of catchment areas: creation of isochrone, isodistance or targeting areas not covering the same ground several times over, a new wizard for creating targeting areas, for customizing the name of fields you have generated, for consolidating areas...

Always with a view to adapting to new businesses, all the terminology used in the interface can now be customized. Users can select the terminology corresponding to their business sector (major retailer, automotive, insurance...) and modify the reference object labels they need to create or aggregate to have a more business-oriented solution.
 
 

Publish reports online in just a few clicks

Compatible with Geoconcept 7.3, the latest version of the publisher’s geo-optimization engine, Geoconcept Sales & Marketing 5.0 enables reports or page layouts edited from the tool to be published to the web in just a few clicks where they can then be consulted via Geoconcept Internet Server. Sales and marketing managers can then easily share their geo-marketing analyses making for more efficient communication and easier decision making.
 
 
About the GEOCONCEPT Group
Created from the merger between GEOCONCEPT, Europe’s leading Geographical Information System publisher, and Opti-Time, which publishes software for professionals, today the GEOCONCEPT Group  ranks among the world leaders in enterprise cartographic and optimization applications.
Always at the forefront since it was founded in 1990, GEOCONCEPT combined geographical information and optimization tools to invent geo-optimization, or the optimization of activities by intelligently integrating geographical information into systems. Innovation is always at the heart of the Group’s strategy with 25% of its expenditure dedicated to R&D. The benefits of geo-optimization apply to areas as varied as geo-marketing, territory management, crisis management or mobile workforce management… Within each area, the geographical optimization components and solutions can be integrated directly by the clients or by Group partners.
The GEOCONCEPT Group has locations in Paris, Grenoble and Caen as well as foreign subsidiaries: Chennai/India, Geneva/Switzerland, Madrid/Spain, Shanghai/China. Strategic partners also resell the Group’s solutions in London/Great Britain, Mexico City/Mexico,  São Paulo/Brazil, Tokyo/Japan…The Group’s solutions are available in 7 languages. Today the GEOCONCEPT Group boasts more than 10,000 reference customers at 100,000 geo-optimized resources in 35 countries.