GEOCONCEPT launches Sales & Marketing 5.0
simplicity and customization are a must for geo-marketing with the widest possible accessibility.
Paris, 10 July 2014: GEOCONCEPT, the designer of geographical optimization technologies for professionals, is today announcing the launch of Geoconcept Sales & Marketing 5.0, the new major version of its flagship geo-marketing solution. Version 5.0 of Geoconcept Sales & Marketing encourages universal access to geo-marketing and makes it easy for sales and marketing managers to share their geo-marketing analyses (sales performance, catchment areas, etc.) to optimize decision making within organizations.
Simplicity and customization are a must for geo-marketing with the widest possible accessibility.
With improved ergonomics and functionality built around customization, the new version of Geoconcept Sales & Marketing makes it even easier to conduct sophisticated geo-marketing analyses tailored to each business area.
An intuitive and user-friendly interface to democratize geo-marketing analysis
Suitable for users of every level of ability, version 5.0 of Geoconcept Sales & Marketing now offers a standard mode, which makes light work of creating a comprehensive geo-marketing analysis in a minimum number of steps, and an advanced mode aimed at the most knowledgeable users, allowing more sophisticated configuration.
To accompany the user throughout his workflow, Geoconcept Sales & Marketing 5.0 features a new raft of functionality for following the logical sequence of steps when creating a geo-marketing study.
Generating thematic analyses is also simplified by a single wizard capable of accommodating all data display requirements, enabling a thematic analysis to be created and amended in just a few clicks.
A more customizable and accurate tool
To improve solution performance and tailor the analysis to the needs of sales and marketing managers, this new version makes it possible to modulate and refine the representation of catchment areas: creation of isochrone, isodistance or targeting areas not covering the same ground several times over, a new wizard for creating targeting areas, for customizing the name of fields you have generated, for consolidating areas...