GEOCONCEPT launches Geoconcept Sales & Marketing Portal 2.5

2015-02-12

The collaborative solution for creating and sharing information and analyses, this cartographic web portal incorporates a new, high-performance and completely interactive sectoring module.

GEOCONCEPT, the designer of geographical optimization technologies for professionals, is today announcing the launch of Geoconcept Sales & Marketing Portal 2.5, the new version of its online collaborative solution for creating and sharing geographical information and analyses.
 



The collaborative solution for creating and sharing information and analyses, this cartographic web portal incorporates a new, high-performance and completely interactive sectoring module.

GEOCONCEPT, the designer of geographical optimization technologies for professionals, is today announcing the launch of Geoconcept Sales & Marketing Portal 2.5, the new version of its online collaborative solution for creating and sharing geographical information and analyses. 
 
 
 
Geoconcept Sales & Marketing Portal enables an expert user to impose structure on his company's geographical knowledge and to define the rules governing its publication. Depending on his profile, the end user can then generate geo-marketing analyses on-the-fly, easily simulate site openings, define priority targeting territories for marketing activities in just a few clicks, or else automatically generate analytical reports from pre-existing templates.

Thanks to the inclusion of a new Sectoring module, the solution now boasts 5 business modules (Analysis, Siting, Targeting, Sectoring and Reporting) and 2 management modules (Configuration and Administration) for making light work of producing and publishing geo-marketing surveys and reports online (intranet/Internet). 
 

Focus on the new features in Geoconcept Sales & Marketing Portal 2.5: 

  • Incorporation of a new Sectoring module: This module allows the user to modify an existing sectoring interactively. In a few clicks he manually defines new sectors and sets up his different sectoring projects, which he can then easily compare for efficient decision support. Simulating new territories, assigning new customers to a sector… this new sectoring module is interactive: an exportable table permanently presents changes in each new sector's indicators for optimal activity tracking. 

     
  • Customization of the solution: When it comes to customized use of the tool, the solution becomes modular. Complementing the Analysis and Reporting modules offered by default, the user can now select the module or modules of his choice (Siting, Targeting, Sectoring). To address certain companies' specific business needs, customized features and modules can be developed and easily integrated with the solution.
 
  • As the flagship solution in GEOCONCEPT's geo-marketing range, Geoconcept Sales & Marketing Portal's use of GIS and OLAP technologies confers optimal performance when processing large volumes of data.  As the benchmark for geographical Business Intelligence solutions, the solution also has its uses in numerous areas where information needs to be shared with different user profiles. What is more, it is already operating with numerous clients in the banking, retail, industrial and media sectors.
“Simple to install and use, Geoconcept Sales & Marketing Portal makes geographical knowledge and intelligence accessible at every organizational level. With its intuitive ergonomics, its processing power, its analytical performance and the security of the manipulated information, it is a geographical Business Intelligence solution that assists, for example, in correctly developing a sales network”, says Pascal Beauvillain, Director of the Services & Consultancy department at GEOCONCEPT. 
 
Geoconcept Sales & Marketing Portal 2.5 is commercially available as of today.  
 
 

About the GEOCONCEPT Group

Created from the merger between GEOCONCEPT, Europe’s leading Geographical Information System publisher, and Opti-Time, which publishes software for professionals, today the GEOCONCEPT Group  ranks among the world leaders in enterprise cartographic and optimization applications.
Always at the forefront since it was founded in 1990, GEOCONCEPT combined geographical information and optimization tools to invent geo-optimization, or the optimization of activities by intelligently integrating geographical information into systems. Innovation is always at the heart of the Group's strategy with 25% of its expenditure dedicated to R&D.
The benefits of geo-optimization apply to areas as varied as geo-marketing, territory management, crisis management or mobile workforce management… Within each area, the geographical optimization components and solutions can be integrated directly by the clients or by Group partners.
The GEOCONCEPT Group has locations in Paris, Grenoble and Caen as well as foreign subsidiaries : Chennai/India, Geneva/Switzerland, Madrid/Spain, Shanghai/China. Strategic partners also resell the Group's solutions in London/Great Britain, Mexico City/Mexico,  São Paulo/Brazil, Tokyo/Japan…The Group's solutions are available in 7 languages.
Today, the GEOCONCEPT Group numbers more than 10,000 client references and boasts an installed base of more than 100,000 licenses in 35 countries.
 

press Contact : AxiCom France
Elise Koenig
Tel : 01 56 02 68 38 - elise.koenig@axicom.com

Marketing Contact
Christèle Fernandes - christele.fernandes@geoconcept.com