Cartography refers to the making and study of maps. Throughout the ages, cartography has consisted in representing data on a reduced scale medium representing a real area.
Previously, cartographers created maps by drawing them. Nowadays, we are moving towards an activity that is no longer about drawing maps but is more to do with updating already existing maps by adding data and modifying plots.
Cartographers are increasingly using geographical information systems and digital terrain models.
Town and country planning is a major map consumer but for the past decade or so, the use of GIS and map databases has become accessible to the private sector :
- First of all with geomarketing to help marketing and sales managers to manage their point-of-sale networks, to target direct marketing activities...
- Then, more recently, with the optimised scheduling of rounds and optimisation of mobile staff appointments.