Company data enable market analyses to be enhanced, prospecting activities to be more accurately targeted and the competitor environment to be analyzed. Sourced from Insee's and other data producers' “Sirene” database, these commercial data provide access to precious information:
Retail-specific data
The data on food supermarket catchment areas and on the consumption potential for 250 product families are available from IRIS for the most realistic and accurate surveys.
Points of interest
Points of interest (POI) are classified into more than fifty categories and are linked to the road network. Institutions, elements of transport infrastructure (parking, station ...), shops, sports and cultural facilities ... POI enable mobile forces to better organize their field routes.