HERE

HERE

The essential data for any geo-marketing analysis


NOKIA is the world leader in the provision of digital mapping data and traffic and geolocated navigation data, geolocated services and mobile advertising. A special partner of NOKIA for many years, GEOCONCEPT offers a comprehensive range of data, originating from the HERE Maps range, in addition to its own software solutions.

 

The standard offering


The HERE Maps for Geoconcept data dedicated to geo-marketing refers to a comprehensive map range in the Geoconcept format, available for more than 200 countries. Featuring graphic design standards specially optimized for geo-marketing use, this range provides you with all the essential information for any geographical analysis:

Cartographie HERE

Mapping


HERE Maps for Geoconcept dedicated to geo-marketing contain (subject to availability according to country):

  • administrative divisions (regions, sub-regions, municipalities or equivalents) and postal areas;
  • numerous rendering components : buildings, urban areas,
    industrial areas, hydrography, railway network, forests and green spaces, noteworthy buildings…
  • INSEE territories (France) : population catchment areas, urban areas, employment areas ;
  • the road network down to street number level (1 400 000 km of thoroughfares in France) ;
  • points of interest (POI) databases : for example 1 200 000 POI divided between 73 categories (industrial areas, car parks, shopping centers, railway stations…) throughout France ;
  • SmartLabel technology, for an intelligent and dynamic display of labels across all levels.
The HERE Maps data are captured on the roads by geographers who monitor thoroughfare configurations, but all the details as well. Almost 406 references (addresses, signage, prohibitions) are registered using cutting-edge hardware and exclusive data capture technology. Continuously updated, HERE Maps data are the most accurate and up-to-date on the market.

The road graph

The graph supplied with the maps is based on the road network and associated traffic speeds. It provides access to the Geoconcept GIS calculation features: catchment areas, distance table, search for the nearest, route calculations… Three profiles are available: car, truck and pedestrian.

Updating

All HERE Maps for Geoconcept data are updated annually and available by subscription. Additional updating is possible on request.

Associated data

Numerous socio-demographic data and data specific to geo-marketing analysis are available at administrative unit level. For France, 450 variables spread over 10 topics (Demography, Training, Activity, SPC, Housing units, Jobs, Family, Households, Household goods and Income) enable accurate and high-quality analyses to be performed (other countries depending on availability).

Formats

HERE Maps for Geoconcept are available in the Geoconcept format and in other GIS formats as well.

Options

Geocoding reference table

The reference table provides access to the geocoding features via the web service available directly from the Geoconcept GIS or from the Geoconcept Universal Geocoder software solution.

Specific data

For analyses providing the closest possible approximation to reality on the ground, specific data are available as an option:

HERE Traffic Patterns TM

HERE Traffic PatternsTM is a traffic database modeled by day of week and in 15 minute slices. Available for the whole of the European network and a large number of international countries, based on GEOCONCEPT solutions, what these data enable in particular are analyses (isochrone area calculation) by hour and day of the week.

Census Area

The census areas of a territory, or division of municipalities into “units” (IRIS in France), and the associated local data (INSEE data for example) are available for numerous countries and allow more detailed analyses.

HERE Truck Attributes TM

The HERE Truck AttributesTM database is dedicated to the transport and logistics sector. Available in 76 countries, these data include numerous attributes specific to heavy goods vehicles, such as weight, height, length and width restrictions, legal restrictions specific to road transport and to speed limits and special routes for heavy goods vehicles.