Sites and networks

Are you managing a sales network?

Are you responsible for developing a chain of stores or a network of banks or insurance offices?

Geo-marketing analysis is an indispensable decision support tool for evaluating and optimizing the distribution of your network of sales outlets or services.

The combination of socio-demographic and geographical data enables you to calculate catchment areas and analyze the relevance of your site locations relative to one another and to the competition. The cartographic display of these analyses enables you to determine the development of your network and simulate new strategies.
Geomarketing studies also enable you to amend your offering, thanks to geo-merchandising.

Analyze the potential of your network

Geo-marketing's geographical analysis tools enable you to analyze your territory:
 
  • Locate market players (network, customers and competitors).
  • Accurately identify where your customers are from and analyze their value to assess your sales potential.
  • Calculate isochrones and catchment areas to define your customer areas and display your retail outlets' geographical coverage.
  • Analyze your positioning and market share relative to the competition.
  • Compare the efficiency of your retail or service outlets.

Determine the location of your future sites


By factoring in socio-demographic data and competitive pressure, calculating your retail outlet's catchment areas enables you to optimize your presence in your target area.
 
Creating and displaying isochrone areas enables you to identify the customer coverage of each of your sites and to display areas not covered or cannibalized areas.
 
You can take stock of the strengths and weaknesses of your network and those of your competitors and make the best decisions in terms of developing your network (new sites and closures).

 

Use geo-merchandising to amend your offering


Geo-merchandising consists in optimizing your merchandising strategry based on your customers' behavioral data, information from your retail outlets and geographical data.

Geo-merchandisng has become an essentail sales performance tool. Whichever sales channel you sue, the product and service offering must adapt to the local consumption and competitive context.

Geo-merchandizing enables you to adapt your mix-marketing strategy (pricing, offering) to local market contexts (competition, shop floor space, your customers' potential consumption). That means that you have the right products at the right price in the right place, optimizing your retail outlets' profitability.
 
 


Our solutions and data


GEOCONCEPT's geomarketing solutions enable you to simulate the optimal location of your retail outlets. You can accurately estimate your potential turnover in any given sector of activity, measure the impact on your market share, study your competitors' situation and confidently select the best locations for your retail outlets.

 

Address geocoding solution

Accurately and precisely locating the geographical address of your customers, prospects and retail outlets is an indispensable step in obtaining reliable analyses.

Discover our geocoding solution Geoconcept Universal Geocoder

Data

GEOCONCEPT offers a comprehensive range of cartographic, socio-demographic and geomarketing-specific data.

Discover all our geomarketing analysis data