In France, Domino’s Pizza uses GEOCONCEPT to organise the routes for supplying its outlet

About Domino’s Pizza :

  • Leader in pizza home delivery in France and the world 
  • Founded in 1960
  • 1989: French market entry
  • More than 12,000 outlets worldwide
  • 311 outlets in France
  • 2 production and logistics centers in France with 150 employees

The mobility challenge for Domino’ Pizza:  optimizing the management the supply route itineraries  of its 70 sales outlets in the Paris regio

Established in France for more than 25 years, Domino’s Pizza operates a network of franchised pizza delivery and takeaway sales outlets. The brand is the only network in the French market to use fresh dough for its pizzas that is guaranteed never to have been frozen and offers pizzas topped and made to order, currently positioning itself as the leader in the delivered and takeaway pizza market. 

Domino’s Pizza has two production and logistics centers in France where it produces the fresh pizza dough and provides the logistics for other food products (salads and desserts) and merchandising (caps, t-shirts...).  These products are ordered by the network’s various sales outlets via a buying hub and are then transported to the outlets two or three times a week. Each vehicle is responsible for one supply route. On average it transports 3 to 4 rolls (trolleys) of fresh and dry ingredients and between 6 and 8 stacks of pizza dough platters, which requires controlled temperature delivery in order to maintain the cold chain throughout the route. 

To sustain its strong growth and the goal of achieving 500 sales outlets within two years and 1,000 within 5 years, Domino’s Pizza wanted to optimize its supply route organization so as to be able to respond efficiently to the challenges associated with the increased order volume.

The brand was looking to be able to incorporate into its information system a solution that allows the definition of logical route itineraries and reduces the travel time of each transport movement to its 70 outlets in the Paris region, a strategic territory in which the company’s activities are experiencing rapid growth. All the necessary parameters for these deliveries, such as the characteristics of the ordered products, the volume they occupy and the location of the sales outlets to be supplied also had to be included in the tool.

GEOCONCEPT’s tailored response: TourSolver

After studying feedback from other users, Domino’s Pizza decides to turn to GEOCONCEPT and quickly opts to implement the TourSolver route optimization solution. This tool enables the daily management of the supply route itineraries of its outlets in the Paris region to be automated and optimized. 

TourSolver provides Domino’s Pizza with the most profitable and logical organization and routes in real time, taking account of traffic constraints and each sales outlet’s timetabling requirements (day or night-time delivery, opening hours, accessibility). The delivery staff responsible for the supply routes can thus reduce the time spent on the road, have better control over the regularity of delivery hours and increase the number of deliveries completed per day. 

“Initially, the operations managers in the production and logistics centers had to schedule the preparation of the orders manually and consolidate them on the loading bays for filling the trucks”, Thomas Fredon, Logistics Director for Domino’s 
Pizza France explains. “Now they can rely on a real decisionmaking tool that enables them to optimize routes with improved efficiency and working comfort as the prize.”

Optimal reliability of route organization  for greater productivity and lower  transport costs

By installing the Geoconcept tool, the drivers responsible for the supply routes now have 100% reliable and logical rounds 
with no redundant mileage added, optimal vehicle load factors based on the orders and better overall visibility.

Domino’s reward: journey time productivity gains of around 25%. In addition to improving delivery staff efficiency, TourSolver enables fully capable configuration of operational costs (overall journey, by route…). Pizza has indeed significantly reduced transport costs compared with the previous financial year, of around 15%. 

“Implementation of the GEOCONCEPT route optimization solution is an all-round success story, whether from an economic, technical or human perspective” says Thomas Fredon. “We now have a perfectly optimized route itinerary management system in the Paris region”. 

Encouraged by this success, Domino’s Pizza is planning to extend the use of the TourSolver solution by applying it to the supply routes for outlets located in the Rhône-Alpes region from the Lyon production and logistics center

  • Productivity gains of around 25% over travel time

  • The transport cost has been reduced by 15%.