Hormann develops its sales network in China with GEOCONCEPT

2015-05-28

Hormann has decided to turn to GEOCONCEPT, an acknowledged player in the geomarketing market, to improve its development strategy.

Hormann Group is specialized in the manufacturing of doors, gates, frames and operators for private and commercial properties.Over 80 individual sales locations were built in more than 30 countries as well as hundreds of authorized dealers were placed in about 35 additional countries.

To refine its development strategy, Hormann chooses Geoconcept Sales & Marketing solution, coupled with Report for Geoconcept, a report design and generation module. "Ensuring a comprehensive service and professional consultancy every day to our customer is extremely crucial. The solution enables a better understanding of our territorial areas development and our real sales potential”, said Sascha Wechesser, After Sales Service & Installation Manager.

Thanks to the Geoconcept system, Hormann is capable to adjust its development strategy quickly according to the analysis from Geoconcept Sales & Marketing solution. “The goal is to ensure short distances for our customers all over China”, Sascha added, “creating and displaying isochrone areas enables us to identify the customer coverage of each sales site as well as to display not covered areas”.

Hormann ChinaHormann has decided to turn to GEOCONCEPT, an acknowledged player in the geomarketing market, to improve its development strategy.
 

Hormann Group is specialized in the manufacturing of doors, gates, frames and operators for private and commercial properties.Over 80 individual sales locations were built in more than 30 countries as well as hundreds of authorized dealers were placed in about 35 additional countries.

Offering high quality products and services, Hormann has become the #1 brand for door products in China. Its development strategy is based on localism and national presence throughout China. With limited presence of its sales network grid, Hormann strives to reach the most
potential customers and achieve the greatest geographical coverage.

To refine its development strategy, Hormann chooses Geoconcept Sales & Marketing solution, coupled with Report for Geoconcept, a report design and generation module. "Ensuring a comprehensive service and professional consultancy every day to our customer is extremely crucial. The solution enables a better understanding of our territorial areas development and our real sales potential”, said Sascha Wechesser, After Sales Service & Installation Manager.

 

Thanks to the Geoconcept system, Hormann is capable to adjust its development strategy quickly according to the analysis from Geoconcept Sales & Marketing solution. “The goal is to ensure short distances for our customers all over China”, Sascha added, “creating and displaying isochrone areas enables us to identify the customer coverage of each sales site as well as to display not covered areas”.

Geoconcept also provides Hormann abundant data including social demographic and geographical data.

Geomarketing geographical analysis tools helps Hormann to calculate isochrones and catchment areas in order to define its customer areas and display its sales network’s geographical coverage. Identifying the sales network’s coverage is a first step. Hormann is also looking for priority prospecting areas, especially in the not covered areas. By putting all the data on the map locate resellers, existing customers, potential customers and locations, Geoconcept’s solution brings together under the same interface all the necessary components for managing and analyzing geographical and marketing information. Hormann can now visualize on a map the technicians with high potential, enabling them to conduct further prospecting activities. Since starting to use Geoconcept, Hormann has significantly improved its sales networks potential to provide much better customer service, and to exploit much broader potential market.

 

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