GEOCONCEPT launches Territory Manager 3.0, the latest version of its sales sectorization module

2013-12-03

The geomarketing decision support solution incorporates two new advanced sectorization features, helping organizations make the very most of the sales potential in their area

GEOCONCEPT, designer of geographic optimization technology for professionals, today announced the launch of Territory Manager 3.0, the latest version of its sales sectorization module. Featuring a powerful optimization engine, Territory Manager for Geoconcept allows the best possible sectorization for a given market and strategy to be defined; it also allows new sales territories to be simulated in order to maximize their potential. The decision support software uses companies’ own data to construct optimized sectors and balanced customer portfolios, leading to more effective organization and lower travel costs.

The geomarketing decision support solution incorporates two new advanced sectorization features, helping organizations make the very most of the sales potential in their area

 

GEOCONCEPT, designer of geographic optimization technology for professionals, today announced the launch of Territory Manager 3.0, the latest version of its sales sectorization module.

Featuring a powerful optimization engine, Territory Manager for Geoconcept allows the best possible sectorization for a given market and strategy to be defined; it also allows new sales territories to be simulated in order to maximize their potential. The decision support software uses companies’ own data to construct optimized sectors and balanced customer portfolios, leading to more effective organization and lower travel costs.

 

 

New advanced sectorization functionalitiesSectorisation sur points


Territory Manager 3.0 is the first geomarketing solution to result from the merger between GEOCONCEPT and  Opti-Time (completed in September 2012) for sales and marketing managers.

Territory Manager’s version 3.0 boasts two new functionalities:

  • Point-based sectorization: sectorization can now be established on the basis of scattered points.
  • Sectors can be defined by a series of points, for instance, within an administrative unit, offering state-of-the-art performance in sectorization functionality
  • Sectorization on the basis of attribution to central points such as a sales hub or agency, including criteria relating to distance (the nearest central point) or skills (a central point with the same characteristics as the point to be assigned).
 

 

GEOCONCEPT Territory Manager 3.0 : sectorisation sur point

Territory Manager 3.0 uses a powerful calculation engine based on a road map and a long optimization algorithm, so it can be used to define new, efficient sectorization or optimize an existing layout. Sales and marketing managers will appreciate a number of key benefits:


Modelling

Territory Manager for

 

Geoconcept makes it easy to build a sectorization model using geographical criteria such as density, accessibility and so on, coupled with business statistics about clients, prospects, potential sales, etc.

Managers can weight these criteria on the basis of a chosen strategy.

Know-how

Territory Manager for Geoconcept can be tailored to various types of need. The module can design models that focus on businesses’ key specifics, such as mobile staff, points of sale or delivery areas; users can reconfigure sectors on the basis of their business expertise at any time.

Interaction

Territory Manager for Geoconcept uses a mathematical algorithm that allows sectorization quality to be scored. Once the model has been launched, an initial sectorization result is proposed; this can then be refined and optimized using the various tools available. Managers can do manual in-depth analysis: a simple mouseclick on a geographical entity on the map gives an instant measurement of sectorization quality and the impact of each adjustment.

Distribution

All the software in the range is interoperable, so results derived from Territory Manager for Geoconcept can easily be communicated. Incorporated into reports with Geoconcept Sales & Marketing or Reports for Geoconcept, or sent out over an intranet (Sales & Marketing Portal), the new sectors can be forwarded to staff in a way that is simple and visually clear.


Pascal Beauvillain, head of GEOCONCEPT’s Geomarketing division, had this to say:

“Defining optimum market coverage and distributing resources appropriately across a given area are key issues for any organization – and the basis of all geographical optimization. Territory Manager version 3.0 allows us to provide our clients with an even more powerful, full-orbed decision support solution – and help them take up the challenge of sectorization.”

 

 

About the GEOCONCEPT Group

The GEOCONCEPT Group is the result of the merger of GEOCONCEPT, Europe’s leading Geographic Information Systems provider, and professional planning software firm Opti-Time, making it one of the world leaders in mapping and optimization applications for businesses. It has revenues of €12 million.
GEOCONCEPT has been at the forefront of innovation ever since it was first established in 1990, using geographic information and optimization tools to devise geo-optimization: smart integration of geographic information in systems to optimize all kinds of activity. Innovation remains at the heart of the Group’s strategy, with one quarter of expenditure earmarked for R&D.

The benefits of geo-optimization apply in fields ranging from geomarketing to local administration, emergency response, mobile sales force management and more. Whatever their business, clients can integrate geographic optimization solutions and components, either directly or via one of the Group’s partner firms.

In France, the GEOCONCEPT Group has offices in Paris, Grenoble and Caen, as well as subsidiaries in other countries: Chennai/India, Geneva/Switzerland, Madrid/Spain,Shanghai/China, Bogotá/Latin America,and Tokyo/Japan.

The GEOCONCEPT Group’s solutions are available in seven languages. Today, the Group has over 10,000 client references and over 105,000 licences deployed in a total of 35 countries.

 

Press Contact : AxiCom France
Elise Koenig
Tel : 01 56 02 68 38
elise@axicom-france.com

Marketing Contact : GEOCONCEPT
Christèle Fernandes
Tel : 01 72 74 76 33
Christele.fernandes@geoconcept.com