CRM

CRM (Customer Relationship Management) is a broad term that covers concepts used by companies to manage their relationship with customers, notably technical solutions to improve communication with them.

These automated activities are:

• Presales processes and marketing (campaigns management with Enterprise Marketing Automation (EMA), prospective customers canvassing)
• Sales (canvassing management with SFA tools - Sales Forces Automation)
• Customer service : customer’s contact history management
• After-sales : customer support with call centers ensuring after-sales service and with technical support information on line.

GEOCONCEPT drives you further : we add a geographical aspect to your CRM, optimizing its functions thanks to geoptimization:

• Geomarketing to optimize your presales processes (network setting up, campaigns management...) and your customer relationship,
• GeoScheduling to optimize your sales forces, your after-sales service and your delivery to clients.