CRM (Customer Relationship Management) is a broad term that covers concepts used by companies to manage their relationship with customers, notably technical solutions to improve communication with them.

These automated activities are:

  • Presales processes and marketing (campaigns management with Enterprise Marketing Automation (EMA), prospective customers canvassing)
  • Sales (canvassing management with SFA tools - Sales Forces Automation)
  • Customer service : customer’s contact history management
  • After-sales : customer support with call centers ensuring after-sales service and with technical support information on line.

GEOCONCEPT drives you further : we add a geographical aspect to your CRM, optimizing its functions thanks to geoptimization:

  • Geomarketing to optimize your presales processes (network setting up, campaigns management...) and your customer relationship,
  • GeoScheduling to optimize your sales forces, your after-sales service and your delivery to clients.