Les outils géomarketing vous permettent de combiner les données de votre entreprise avec des informations géographiques

Are you responsible for directing sales teams?

Do you manage the organization of logistic depots, service locations or the assignment of teams on the ground?

Geomarketing tools enable you to combine your company's data with geographical information to establish the optimal partitioning of sectors and improve the distribution of your activities throughout the territory in question.

By taking account of business sectors and geographical constraints, geomarketing tools enable you to define the optimal sectors for exploiting the territories' sales potential to the full.
Geographical optimization also allows you to define the most appropriate prospecting or visit sectors for your mobile teams.

Optimize your market coverage

 

Our geomarketing tools enable you to model your sales sectors.
For example, you can link all the communes in the territory that has been analyzed to your retail outlets based on accessibility or distance criteria and compare these sectors.
redistricting enables you to evaluate the organization of your distribution or service network. It is an indispensable decision support tool for defining new locations and rebalancing your sectors.

 

Sector the activity of your mobile teams


Territory balancing

The redistricting features are also intended for all those companies that need to distribute a group of outlets between a number of areas to balance territories and optimize the organization of their rounds.
 
  • Press: assigning subscribers to press delivery sectors
     
  • VSales: distributing customers/prospects with a potential turnover between sales people.
     
  • Logistics: distributing delivery locations based on a potential number of depots.
     
  • Customer service visits: assigning customers requiring assistance to teams on the ground taking account of their expertise.

 

 
This redistricting will enable you to distribute a region's customers and prospects fairly between your sales people in terms of potential turnover.

It will also enable you automatically to create distribution sectors which balance the delivery work load between your distributors or to create callout territories to balance the workload between your technicians.
 
These features ensure that the business is pread in a balanced way and optimize your company's organization.

 

A preliminary step in optimizing rounds


The faire and balanced distribution of your mobile resources throughout your territory is a preliminary step in optimizing their movements on the ground.


This feature is especially useful in preparing round optimization calculations fro large numbers of sites. The round optimizations will then be performed for each territory, independently.

 

Find out more about our round optimiztion and mobile team scheduling solutions

La répartition équitable et équilibrée de vos ressources mobiles sur votre territoire est une étape préalable à l’optimisation de leurs déplacements sur le terrain.

 

Our solutions and data

 
GEOCONCEPT's geomarketing solutions address these redistricting and territory balancing requirements.

 

Address geocoding solution

Accurately and precisely locating the geographical address of your customers, prospects and retail outlets is an indispensable step in obtaining reliable analyses.

Discover our geocoding solution Geoconcept Universal Geocoder

 
 
 
 

Data

GEOCONCEPT offers a comprehensive range of cartographic, socio-demographic and geomarketing-specific data.

Discover all our geomarketing data